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This combines the two previous guides: take the cost of one feature, then divide it among the customers who use it.

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Before you start

  • A node for the feature. See Cost per feature.
  • A count of customers who use the feature, for example Search active customers. Count users of the feature, not all customers, or the figure will look cheaper than it is.

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The average cost per customer of a feature

1

Bring in the feature's customer count

Under Data, select Metrics, then New metric, and choose Advanced: Custom Metric Setup. Name it after the feature, for example search_active_customers, upload its history and keep it current through the API. See Business metrics.
2

Create the unit economic

Under Measure, select Unit Economics, then New unit economic.
  • Name: Search cost per customer
  • Cost from: the model and the feature node
  • Divide by: Published metric, then the feature’s customer count
  • More details: set Currency and a Unit Display Name of per customer
Check the Preview, then select Create.

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